The answer is simple: The business that is not on the internet does not exist. But, making a good website is now more complex. Now you not only need to be on the internet, but due to the huge competition of the network, your website must be optimized so that your customers can find you.
Now you should have a data-driven web design and rely on your visitors’ behavioral data to improve the probability that they will take the actions you want (conversions). You need data to create a website that actually converts.
Why your business needs a website in 2022?
Billion searches
on Google every day. People are looking for your business!
Of people
research a business on the internet prior to making a purchase decision.
Of users
who search on their smartphone, visit a business during the day.
of “near me” searches
result in a purchase. Attract these purchases to your business!
Of people
won’t trust a business without a website.
of users
who read online reviews, believe them.
What exactly is data-driven web design?
You’re still here, that means you really care about your business and want the best to grow and get the results you deserve. And that’s great. The best way to increase the probability of getting the leads, sales, subscriptions or any action you want from your users is by running effective CRO (conversion rate optimization) campaigns. And to achieve that, you need data!
When you obtain data on the behavior of your users on your website, measure and analyze it, you can carry out tests and experiments to improve your site and increase the conversion rate. And this is precisely data-driven web design (obviously it’s a bit more complicated than it sounds). For best results, these CRO campaigns need to be run consistently.
If you want us to help you build your website, you can find more information and request a quote here.
